Archies: The Way Indians Greet
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR036 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesRetailing |
| Case Length |
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14 Pages |
| Period |
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1979 - 2002 |
| Organization |
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Archies Greetings & Gifts Ltd |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Gifts and Greetings |
Abstract:
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The case examines the growth of Archies, leader in the Indian social expression industry. It explores the company's franchising and marketing initiatives.
The case also discusses the measures the company took to meet the threat of new technologies i.e., e-greetings and SMS greetings. Finally, the case discusses the problems faced by the company due to a revamp of its distribution and retail operations.
It also explores the future plans of the company in the light of the above developments.
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Issues:
» Identify the strategies that helped Archies emerge and remain the leader in the industry
Contents:
Keywords:
Archies, leader, Indian, social expression, industry, franchising, marketing, technologies, e-greetings, SMS, greetings, problems, revamp, retail operations, future plans
Archies: The Way Indians Greet
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